YF

About

YF, also known as Yoroshiku Fantastic K.K., is a Tokyo-based agency specializing in integrating business strategy with brand development for organizations operating locally and internationally. Positioned as a Brand Venture Partner, YF provides a comprehensive solution stack spanning brand strategy, cross-border brand adaptation, content production (including video, photo, and livestream), event marketing, digital experiences, campaign execution, and operational systems for marketing teams.

The agency has delivered more than 300 projects over 12 years, serving over 100 client organizations, including enterprises and funded scale-ups. Their key differentiator lies in embedding deeply within each client's organization, ensuring branding is maintained consistently across markets and touchpoints. Notable clients include TDK, Verizon, AXA, Grammarly, ISUZU, Mitsubishi Chemical Group, Scania, Manga Productions, and Luxembourg Pavilion EXPO, among others. YF's portfolio highlights projects such as global employer branding for Scania and cross-border localization for Grammarly. 80% of clients engage YF for ongoing work beyond initial projects, reflecting a focus on long-term brand impact. The agency operates from Tokyo but deploys teams across Asia-Pacific, North America, and Europe.