TBWA\Singapore

About

TBWA\Singapore is a leading creative agency recognized for its disruptive approach to brand building and business transformation. As part of the global TBWA collective, which spans over 40 countries and comprises more than 11,000 creative professionals, the agency leverages its proprietary Disruption® methodology to help businesses secure a greater share of the future. TBWA\Singapore emphasizes creativity, innovation, and multiculturalism in its operations and organizational culture. The agency prioritizes a collaborative, bottom-up approach to innovation and has been consistently recognized as one of the world’s most innovative companies by Fast Company, as well as winning Adweek’s Global Agency of the Year titles in 2018, 2021, and 2022.

The agency delivers a range of services including creative ideation, digital marketing, and brand strategy, serving a diverse portfolio of high-profile clients. Notable clients include Singapore Airlines, IKEA Singapore, the National Arts Council, National Museum of Singapore, SG Enable, and StarHub. TBWA\Singapore’s work is characterized by impactful and memorable campaigns, such as Singapore Airlines’ “Welcome to World Class” global brand campaign, IKEA’s “Loong Pencil,” and SG Enable’s “UnAwkward” public education initiative. The agency’s projects often gain coverage in leading industry publications and contribute to shaping cultural narratives in Singapore and beyond.

With a strong leadership team and a commitment to diversity, equity, and inclusion, TBWA\Singapore continues to push boundaries in the creative industry. Its headquarters in Singapore serves as a hub for regional innovation, supported by sibling agencies such as Designory and TBWA\Media Arts Lab, further enhancing its capabilities in content creation and digital excellence.