Humble Bunny

About

Humble Bunny is a bilingual digital performance and advertising agency headquartered in Tokyo, Japan, established in 2009. The agency specializes in supporting foreign brands to achieve above-benchmark conversions in the Japanese market through a combination of culturally adapted digital marketing, creative services, and advanced analytics frameworks. Key offerings include performance marketing, search engine optimisation, and content localization, with a strong focus on strategic frameworks such as the proprietary LocaRISE® conversion stack.

Serving a diverse range of enterprises, Humble Bunny has worked with international brands such as AIG, JLL, DailyFX, Etro, Desigual, Palo Alto, Elle, Ralph Lauren, Loop Earplugs, and Reima. Notable work includes increasing ecommerce sales and B2B lead generation by multiples of 5x or more, as well as developing bespoke digital campaigns for luxury and technology brands.

Humble Bunny has received recognition in industry media and rankings, including features by The Japan Times, Digi-mado (for Tokyo SEO strategies), and recognitions from CoDigital and DesignRush as a top advertising agency. The agency combines a data-driven mindset, rigorous process methodology, and local creative talent to deliver high-average performance and maintain high contract renewal rates. Services are supported by trademarked systems such as LocaRISE®, TrueTrack®, and TrueVP® for optimization and reporting, ensuring transparency and measurable business outcomes for its clients.