Human8

About

Human8 is a global consultancy born from the merger of ten established agencies in the field of consumer insight, culture, and trend analysis. Operating at the intersection of marketing, insight, and strategy, Human8 distinguishes itself through a focus on deep human and cultural understanding, turning insights into impactful ideas and strategies for brand growth. The group comprises over 600 staff in 22 locations, blending expertise in market research, brand strategy, and digital innovation.

The agency works with well-known brands such as L'Oréal, Heineken, Samsung, BBC, Nike, HSBC, Philips, KitKat, Beyond Meat, and Hilton. Human8’s capabilities include pioneering insight communities, cultural trend analysis, and tech-enabled collaboration to help brands maintain authenticity and drive distinction. Their approach combines cutting-edge technology and marketing acumen, supporting clients in creating solutions that stay relevant to evolving consumer needs and cultural contexts. Human8 holds multiple industry certifications and recognitions, reflecting its commitment to sustainability, inclusion, and research excellence.