Criterion Global

About

Criterion Global is an international media buying and paid media agency delivering capital-efficient advertising solutions for brands seeking growth across markets and industries. Since 2009, the agency has specialized in media planning, media buying, digital strategy, and MarTech consulting, leveraging artificial intelligence, advanced ad tech, and intelligent data to optimize paid media investments. The agency offers expertise in launching brand campaigns, TV and video advertising, retail media networks, out-of-home advertising, performance marketing, radio, and primary research consulting.

With offices in New York, Miami, London, Zürich, Singapore, and Tokyo, Criterion Global serves a diverse portfolio of clients, including leading global brands. Notable case studies highlight successful campaigns for clients such as Hallmark, GoDaddy, Brookfield, California Grapes, Gorillas, Pure Insurance, Queensland Tourism, Vita Coco, Copart, Virgin Voyages, Amazon Luxury Stores, Belmond, Aether Apparel, Guerlain, Barbie, AKA Hotels, and others. The agency's data-driven and efficient approach makes it a trusted partner for brands expanding internationally or seeking to maximize the impact of their worldwide advertising budgets.