Acronym
Acronym is a global search and performance marketing agency specializing in paid and organic media, ecommerce, and digital analytics, serving enterprise clients.
- Founded
- New York, USA, 1995
- Team
- 50-149 people
- Clients
- Four Seasons, SAP, AIA
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About
Acronym Asia, established in Singapore in 2006, is recognized for its expertise in search marketing and a strong presence across the Asia Pacific and Japan (APJ) region. The agency is distinguished by its holistic, intent-based approach to digital marketing, focusing on both organic and paid search strategies, analytics, and user experience optimization. Acronym Asia leverages advanced technologies, including its patented Keyword Objects tool, to provide comprehensive insights into both paid and organic search performance.
The agency's capabilities extend to managing complex, multinational campaigns that require deep linguistic, cultural, and technical understanding of the diverse Asian marketplace. Acronym Asia provides strategic consulting, analytics implementation, usability and UX enhancements, and paid media solutions, supporting clients in navigating the intricacies of multiple languages, currencies, and user behaviors. Notably, Acronym Asia is the first agency outside of China to have a Baidu-certified professional in-house, further underscoring its regional expertise.
Acronym Asia has worked with international brands such as Four Seasons, SAP, and AIA, helping them execute localized and multinational marketing initiatives. With its combination of global expertise and local insight, Acronym Asia is positioned as a leader in enterprise-wide keyword optimization and digital marketing strategy in the region.
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